Display package for cosmetics

ABSTRACT

A display package for a cosmetic product such as lipstick or nail lacquer which product is composed of two parts, one being a handled cosmetic applicator such as a brush or lipstick rod, and the second being a part with an open-ended cavity such as a cap or a bottle, to receive the applicator and ensheathe the same with the handle outside the second part. The two parts are detachably interengageable when the applicator is ensheathed in the second part. The second part has a shoulder near its open end, but otherwise is of substantially uniform configuration. The cosmetic product is secured to a flat panel by a pocket which is shaped to receive the second part. The packet can have an open top through which the handle of the first part extends or it may completely enclose both the first and second parts. The panel can have a hole therein aligned with the second part so that the second part could be directly gripped and forced toward a wall of the pocket. The open top of the pocket has an inwardly directed flange which forms an interference fit with the cosmetic product so as to captively hold the cosmetic product stationary while permitting removal of the first part through manipulation of the handle. Other embodiments are also shown herein.

United States Patent [191 Ferrari 1 DISPLAY PACKAGE FOR COSMETICS [75] Inventor: Luigi M. Ferrari, Douglaston, NY.

[73] Assignee: Del Laboratories, Inc., Farmingdale,

22 Filed: Jan.24, 1972 21 Appl. No.: 220,226

[52] US. Cl 206/78 B [51] Int. Cl B65d 73/00 [58] Field of Search 206/78 B [56] References Cited UNITED STATES PATENTS 3,404,774 10/1968 Lcvinc 200/78 B 3,679 146 7/1972 Klitzkc 206/78 B UX 3,346,108 111/1967 Wizelman i i 206/78 B 3,463,307 8/1969 Caplan 206/78 B 2,636,597 4/1953 Hinz 206/45.19 3,533.503 10/1970 Wood et a1. 206/45.19

Primary Examiner-Leonard Summer [57] ABSTRACT A display package for a cosmetic product such as lip- 11] 3,809,226 [4 1 May 7,1974

stick or nail lacquer which product is composed of two parts, one being a handled cosmetic applicator such as a brush or lipstick rod, and the second being a part with an open-ended cavity such as a cap or a bottle, to receive the applicator and ensheathe the same with the handle outside the second part. The two parts are detachably interengageable when the applicator is ensheathed in the second part. The second part has a shoulder near its'open end, but otherwise is of substantially uniform configuration. The cosmetic product is-secured to a fiat panel by a pocket which is shaped to receive the second part. The packet can have an open top through which the handle of the first part extends or it may completely enclose both the first and second parts. The panel can have a hole therein aligned with the second part so that the second part could be directly gripped and forced toward a wall of the pocket. The open top of the pocket has an inwardly directed flange which forms an interference fit with the cosmetic product so as to captively hold the cosmetic product stationary while permitting removal of the first part through manipulation of the handle. Other embodiments are also shown herein.

4 Claims, 12 Drawing Figures PATENTEBIAY 11974 SHEET 1 [1F 2 FIG. 3

lum-mum FIG. 5

FIG. 4

1 r DISPLAY PACKAGE FOR COSMETICS BACKGROUND OF THE lNVENTlON 1. Field of the Invention A cosmetic display package in which the cosmetic product is held against. a flat panel by a pocket which permits detachment of the cosmetic applicator from the product while retaining the balance of the product in the pocket.

2. Description of the Prior Art Cosmetic productssuch as nail lacquer and lipstick, to which the present invention particularly relates, have for many years been displayed on retail counters either in paperboard boxes or unpackaged. Such method of display was particularly susceptible to pilfering. On the other hand, it was a good method of display from a merchandising point of view because it enabled each product to be its own salesman, so to speak, by allowing a customer to open up the product and examine, smell or try it out. Such a testing of the product might not be hygienic, but women have come to expect it and it encourages sales.

It has been proposed to discourage pilfering by mounting cosmetic products of the character described on paperboard sheets, that is to say, panels, the product being held to the panel by blister packaging or the like which covered the entire product so that no part of it could be touched or tampered with without physically stripping the plastic blister from the panel. Although this has reduced pilfering, it has interfered with the above described point-of-sales marketing effect because it prevents the product from being'evaluated by the potential purchaser. The potential purchaser, for instance, cannot clearly see the lipstick or nail lacquer, cannot test out the color by sampling the same, cannot smell it for an odor that may not be acceptable, and cannot test the lipstick for texture and matching to skin tone.

This latter disadvantage has been recognized for a considerable period of time and to date has not been overcome. An effort has been made to avoid the drawback of only securing to the paperboard panel the applicator portion of the lipstick and allowing only the cap to be removed. However, such approach is not acceptable because all it permits is visual inspection of the lipstick rod. it does not enable the lipstick rod to be brushed against the wearers skin for sampling, nor does it allow the prospective purchaser to grasp the lipstick applicator so that she may appreciate how it feels to handle. Moreover, such proposed approach for lipstick isv of no use for nail lacquer. Furthermore, the foregoing approach required formation of a circumferential rib on the lipstick handle where none had been before and this necessitated a revision in the manufacture of the product.

Other types of cosmetic display packages, described in US. Pat. No. 3,404,774, have been made which permit the applicator to be completely withdrawn from either the bottle or the cap so that the perspective purchaser can make all of the tests to which she was previously accustomed. In this type of package the blister has an opening in the top wall thereof through which the handle for the cosmetic product extends. However, in this type of package difiiculties sometimes arise when one is attempting to remove the applicator from the bottle or cap since the cosmetic product has a tendency to turn within the blister package. Furthermore,

there is a tendency ..during shipment, and especially during handling and inspection of the package, for the cosmetic product to rotate within the blister to such a degree that the label on the cosmetic product is facing the paper board panel and is thus obscure from the view of the potential purchaser.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a new cosmetic display package which is not subject to any of the aforementioned defects.

More particularly, it is an object of this invention to provide a new cosmetic display package which permits the applicator to be more easily withdrawn from either the bottle or the cap.

It is a further object of the invention to provide a new cosmetic display package which tends to prevent the cosmetic product from rotating within the package during shipment, handling or inspection of package so that the label on the cosmetic product is in a position which renders it visible to the prospective purchaser.

It is a still further object of the invention to provide a cosmetic display package of the character described which does not require any change in the product.

Other objects of the invention in part will be obvious and in part will be pointed out hereinafter.

The invention accordingly consists in the features of construction, combinations of elements, and arrangement of parts which will be exemplified in the display package for cosmetics hereinafter described and of which the scope of application will be indicated in the appended claims.

In general, the several objects of the invention are achieved by providing a display package which includes a cosmetic product and a flat mounting panel for said product. Typical products are lipstick and nail lacquer. The product is composed of two parts of which the first is a cosmetic applicator with a handle, such as, for instance, a handled nail lacquer brush or a handled lipstick rod, and the second is a member having an open-ended hollow interior. The applicator of the first part is insertable through the open end into the hollow interior of the second part, thereby sheathing the applicator when the two parts are thus coupled. At such time the handle is outside of the second part. The two parts have cooperating means for detachably interengaging the same in coupled position. The second part has an abrupt reduction in cross-section adjacent its open end, this being the shoulder of the nail lacquer bottle'adjacent the reduced diameter neck thereof and the edge of the open end of the lipstick cap. Except for this abrupt reduction in cross-section, the second part of the cosmetic product is of substantially uniform cross section near its open end. The cosmetic product is disposed on the flat mounting panel and is held there by a transparent pocket which conforms to the shape of the second part of the product. The pocket has front and side walls and a bottom wall which define its shape. it also has an open back which is closed by the panel and it can have an open topabove which the handle of tate within the pocket while the package is being handied or inspected.

BRIEF DESCRIPTION OF THE DRAWINGS In the accompanying drawings, in which are shown various possible embodiments of the present invention,

FIG. 1 is a perspective view of the cosmetic display package showing a nail lacquer bottle and applicator, a fiat panel, and a pocket, the bottle and applicator being illustrated in full lines in coupled position, and the applicator being shown in withdrawn position in dot and dash lines;

FIGS. 2 and 3 are sectional views taken substantially along the lines 22 and 33, respectively, of FIG. 1;

FIG. 4 is a top view of the pocket shown in FIG. 1;

FIG. is a perspective view of another embodiment of a display package shown in FIG. 1, wherein the pocket has a raised pedestal along the bottom thereof and a portion of the pocket engages the top portion of the bottle; I 8

FIG. 11 is a top view of the pocket shown in FIG. 10; and

FIG. 12 is a perspective view of another embodiment of the invention, wherein the cosmetic product is completely enclosed by the combination of the pocket and the panel.

- DESCRIPTION OF THE PREFERRED EMBODIMENTS Referring now in detail to the drawings, and, more particularly, to FIGS. 1-6, the reference numeral 10 denotes a cosmetic display package according to the present-invention. The package includes a cosmetic product 12 in the form of nail lacquer having a label 13 thereon facing frontward, a flat mounting panel 14 having a hole 15 therein aligned with product 12, and a pocket 16. 1

The nail lacquer 12 includes a bottle 18 which usually is made of glass and contains within it a quantity of a liquid nail lacquer 20, e.g., a nail polish, a nail hardener, a nail undercoating or a nail overcoating. The bottle 18 is of conventional shape, having a body of substantially uniform diameter for the major portion of its length that tapers abruptly at a shoulder 22 to a reduced diameter externally threaded neck 24. The upper end of the neck is open, forming the mouth of the bottle. Attention is particularly drawn to the fact that, as soon will be appreciated, the configuration of the bottle is entirely conventional. That is to say, no special configuration is required in order to adapt any conventional bottle for use in accordance with the present invention, it being necessary only that, like an ordinary bottle, the body has an abrupt reduction in cross-section adjacent the open end of the bottle, this,

of course, being the open end that communicates with the hollow interior of the bottle in which the liquid nail lacquer 20 is contained.

The nail lacquer 12 further includes an applicator 26 in the form of a slender tube 28 whose bottom end has protruding therefrom an applicator brush 30. The applicator also includes a handle 32, the same being fast to the upper end of the tube 28 and coaxial therewith. Said handle actually is in the form of a cap, e.g., a plastic cap, having a female thread which meshes with the male threadon the external surface of the neck 24 of the bottle 18. When the cap is threaded onto the bottle, the applicator 26 will be ensheathed within the hollow interior of the bottle, passing into the same through the open end of the neck 24.

The mounting panel 14 is composed of a thin, flat sheet of any self-form-maintaining material, the same usually, for the purpose of economy and ease of manufacture, being made of cardboard or paperboard. As a standard practice, the panel is of rectangular shape and is provided with a spindle receiving opening on the top thereof for facilitating support from a horizontal rod. However, it will be apparent that this configuration is mentioned only by way of example. Usually, the front and back of the mounting panel willbe imprinted with various instructional indicia, trademarks, manufacturer identification, price information and so forth.

The pocket 16 preferably is formed of a transparent material, for example, a plastic, any of the well known synthetic plastics being suitable for use. Mentioned by way of example are cellulose acetate, cellulose acetate butyrate, polystyrene, polystyrene-butadiene, polyamide resins and acrylic resins. In the preferred form of the invention, the pocket is made of a clear transparent plastic so as to provide an excellent display of the cosmetic product, specifically, of the bottle and its contents. The use of a clear transparent plastic also enables the label 13, which usually is on the bottle, to be visually displayed. It is within the scope of the invention to impart a colored tint to the pocket for aesthetic or advertising purposes or product identification.

The specific pocket 16 shown in FIGS. 1-6 is of a thin sheet plastic which is fabricated from thin sheet stock by forming the thin sheet into the desired shape through the application of heat and pressure. Said pocket 10 includes a front wall 34, side walls 36, 38 and a bottom wall 40 all in one piece. The top of the pocket is open. Likewise, the back of the pocket is open. The pocket 16 is shaped and dimensioned to conform to the shape of the bottle 18, specifically, to the shape of the bottle exclusive of the neck 24, so that when the bottle is disposed in the pocket with the neck-extending out of the open topof the pocket, the bottle, if its open back is closed, in a manner soon to be described, will be held captive in the pocket, although the open top of the bottle, to wit, the neck, will extend above the open top of the pocket.

To retain the bottle in the pocket, this is to say, to prevent the bottle from being withdrawn bodily out of the open top of the pocket, said pocket has in one piece therewith an inwardly directed flange 42 at its open top, theflange extending inwardly from the top edges of the front wall 34 and side walls 36, 38 so as to constrict the aforesaid open top.

As shown in FIG. 4, the flange 42 has a curved portion 43, a linearly tapered first portion 44 and a more severely linearly tapered second portion 45. Both of the portions 44 and 45 are tapered towards the front wall 34 of the pocket 16. Now, when one directly grips the bottle 18 through the hole in the panel 14, the cosmetic product 12 is forced towards the curved portion 43 of the flange 42 so that the cosmetic product 12 engages the constricted curved portion 43 and the adjacent part of linear portion 44, wherein in this example that part of handle 32 adjacent its open end. forms an interference fit with the constricted portions of flange 42 so as to prevent the cosmetic product 12 from rotating during shiping, handling or inspection by a prospective purchaser. The label 13-on the bottle 18 can thus always be made to face frontward, and this can be the case even when the handle 32 is being removed. from the bottle 18.

FIG. 5 shows a front cross-section view of the flange 42 and FIG. 6-shows another embodiment of the crosssection of flange 42, wherein an inner wall 46 of the lip of the flange 42 is tapered towards the bottom wall 40 of the pocket 16 so as to facilitate the engaging of the handle 32 with the bottle 18', after the handle 32 has been disengaged from the bottle 18. It is within the scope of the invention for the flange 42 to extend completely over the top end of the pocket, but having an opening therein through which the handle 32 of the cosmetic product 12 extends.

The pocket 16 together with the bottle 18 captively retained therein is placed on the front of the panel 14 so as to close the open back of the pocket and thereby fully captively hold the bottle in place, so that it cannot be removed from the panel, except by destroying the pocket and/or the panel which is done by the purchaser after she has bought the packaged product and is free to do with it as she wishes.

The pocket 16 is mounted on the panel in any suitable fashion. As shown in FIGS. 1-6, the bottom and side walls of the pocket are formed with a flange 47 in one piece with the pocket. Said flange is juxtaposed to the front face of the panel and is permanently attached thereto. Any suitable means may be used to effect such permanent attachment. For instance, a film 48 of glue may be employed to hold the flange to the front face of the panel. Alternatively, the rear face of the flange 47 can be tackified, as by the application of a thin coating of a solvent, to render said back surface of the flange sufficiently sticky to adhere to the front face of the panel and upon evaporation of the solvent, to be permanently attached thereto. Also, the flange 47 can be secured to the panel by the application of heat with or without pressure, the heat, for instance, being supplied by high frequency heating.

In the finished cosmetic display package 10, as shown flange at the upper end of the pocket. The applicator cap 32, which serves as a handle for the applicator, is outside of the pocket where a shopper can easily manipulate the same. If the shopper desires to make certain personal tests on the nail lacquer, she merely presses the bottle 18 against the curved portion 43 of the flange 42, unscrews the cap and then withdraws the applicator from the bottle. She then may closely inspect'the color of the nail lacquer, she may ascertain for herself whether the odor of the nail lacquer is one to which she has no objection, she may even try the nail lacquer out on a nail to see if it dries to a shade that she wants. She can do all of these things, but she is never in complete possession of the entire cosmetic product, that is to say, of the applicator and the bottle, unless she removes the bottle from the pocket, and this is not easy to do short of brazen pilfering. Therefore, if she wishes to purchase the product, she will return the applicator to its bottle, retighten the cap and carry the package to a cashier or salesgirl.

In FIGS. 7-9 there is shown a modified form of the present invention in which the cosmetic product is lipstick rather than nail lacquer, in which a different form of pocket is utilized, and in which the pocket is secured to the mounting panel in a fashion other than that disclosed in FIGS. 1-6. In FIGS. 7-9 the reference numeral 50 denotes the cosmetic display package, the same being made up of a cosmetic product 52 in the form of lipstick, a flat mounting panel 54 and a transparent pocket 56.

The mounting panel is the same as the mounting panel 14 described with respect to the first form of the invention.

The lipstick 52, like the nail lacquer 12, is composed of two parts. In the case of the nail lacquer these two parts were, respectively, the bottle and the handled applicator which were adapted to be detachably coupled with the applicator ensheathed within the hollow interior of the open-ended bottle. In the case of the lipstick, which is employed in the modified embodiment of the present invention, the cosmetic product is composed of a lipstick rod 58 and a cap 60 for the same. The cap has a hollow interior with an open end, and the lipstick rod is adapted to be ensheathed in the cap and coupled thereto with the handle of the rod remaining outside of the cap as does the handle of the nail lacquer applicator.

Specifically, the lipstick rod is a circular bar of a suitable colored pomade. These types of bars are so well known to the art that it is superfluous to describe the same in detail here. They usually will be of a single color throughout and the color may even be white.-

Sometimes the bar is composed of two or more colors. The bar usually is perfumed and may include some form of medicament. The bar is secured to a handle 62 and usually is attached thereto through a propel-repel mechanism of a conventional type which, too, is so well known that its construction has not been illustrated and will not be described. It suffices to say that a tube, e.g., a plastic or metal tube, 64 is carried by the handle 62 and is rotatable relative thereto. When the handle is turned in one direction relative to said tube 64, the lipstick rod will be propelled out of the end of the tube 64 and when the handle is turned in the other direction relative to said tube the lipstick rod will be withdrawn into a concealed position within the tube, this being the position in which the rod is shown in FIG. 7. The handle has a segment 66 of reduced diameter on which there are provided squat ribs 68.

The cap 60 is a tube of uniform diameter with one end closed. The open end of the cap is adapted to have the tube 64 inserted therein up to the point that the mouth of the cap is near but does not quite touch the enlarged head of the handle 62. With the tube and cap thus coupled the cap will frictionally engage the ribs 68 and be thereby held to the handle 62.

As thus far described, the lipstick-52 is entirely conventional, and, indeed, it is an object of the present invention to display a lipstick of completely conventional construction without having in any way to modify any part of the lipstick, i.e., its handle, its tube, or its cap, to render the same capable of cooperation with the pocket 56 and panel 54 for display purposes. As soon will be appreciated, the feature, and it is a conventional one, of the lipstick which enables it to be employed in a cosmetic display package of the present invention is the fact thatthe applicator, in this case the lipstick rod, is provided with a handle, that the applicator can be ensheathed in the second part, in this case the cap, with the handle 62 protruding from the second part and the rod disposed within the hollow interior of the cap, and that the second part, to wit, the cap has an abrupt reduction in cross-section adjacent its open end.

The lipstick 52 is disposed on the mounting panel 54 and is held there by the pocket 56. The pocket 56 is similar in function to the pocket 16, but differs therefrom in structural detail. In particular, the pocket 56 is fabricated of a thermoplastic synthetic resin by injection molding, rather than being formed from an initially flat sheet of plastic. Said pocket 56, like the pocket 16, preferably is made of a clear transparent plastic. The pocket 56 includes a front wall 72, side walls 74, 76 and a bottom wall 78 all in one piece. The pocket 56 usually will be slightly thicker than the pocket 16 and accordingly is somewhat more rigid and thereby wlll present what many consider to be a more attractive display unit. Also, because the pocket 56 is made by injection molding, it is easier to handle when unmounted and particularly is easy to handle in automated assembling equipment. Similarly, because it is made by injection molding, the pocket 56 is less expensive to manufacture in very large quantities. The back of the pocket 56 is open, as is the top of-the pocket. The back of the pocket is, of course, closed by the flat mounting panel 54 when the pocket is placed thereon with its back up against the panel.

As shown in FIGS. 7-9, there is provided a simple, yet speedily effected interengagement between the pocket and panel. This constitutes a series of lugs 80 formed integrally on the rear edge of each of the side walls 74, 76' and extending rearwardly therefrom. These lugs, as molded, are of the same thickness as the side walls 74, 76 and are coplanar therewith. Each side wall is fashioned with three such lugs. The height of the lugs is slightly, e.g., l/l6th of an inch, in excess of the thickness of the panel 54. The panel is formed with.

matching openings 82 into which the lugs 80 are inserted. Due to the height of the lugs the tips of the lugs project from the back surface of the panel. These tips are pressed with a heated element causing the tips to mushroom, i.e., to be headed, as shown at the left of FIG. 9. The lug 80 shown to the right of FIG. 9 has not had heat and pressure applied thereto and therefore is illustrated in its originally inserted position. Inasmuch as the rear edges of the side walls 74, 76 butt up against the front face of the panel 54 and the underside of the mushroomed heads of the lugs .80 butt up against the rear surface of the panel, the pocket will be firmly held in place.

The top edges of the front and side walls 72 of, the pocket are formed'with an inwardly extending flange 84 in one piece therewith which engages the top edge of the open mouth of the cap 60. The opposite closed end of the cap engages the bottom wall 78 of the pocket 56. Hence, when the pocket is mounted on the panel with the cap contained therein, the pocket is captively held in place inasmuch as the pocket conforms to the shape of the cap and since the flange 84 prevents the capfrom being withdrawn from the pocket without destruction of the pocket, destruction of the panel or forcible disengagement of the pocket from the panel, none of which can be easily performed on the retailers premises. However, with the cap, which constitutes the second part of the cosmetic product as heretofore defined, captively held within the pocket, the handle 62 is clear of the pocket, being disposed above the same, and said handle, together with the applicator, in this case the lipstick rod 58, can be withdrawn from the cap captively held within the pocket, so that the prospective purchaser can perform whatever test she wishes with the lipstick rod before she actually buys the same and can restore the rod to its second part, the cap, if she does not wish to buy it. However, if she wants the entire cosmetic product, she will have to purchase both parts together because the second part is held captive in the foregoing manner to the mounting panel.

It will be observed that when the cap 60 and rod 58 are coupled, with the cap in the pocket, a narrow annular space is present between the mouth of the cap and the enlarged head of the handle 62, the flange 84 being accommodated in such space. After the lipstick is removed from the pocket the rod can be fully inserted in the cap and'such space will not be present.

FIG. 10 and 11 show a modified form of the embodiment of the invention shown'in FIGS. 1 to 6, wherein in this instance the side and front walls of the pocket 16 are not tapered towards the bottom wall 40 as was the case in the embodiment illustrated in FIG. 1. In this example, however, bottle 18 rests on a raised pedestal 85 which extends upward from the bottom wall 40 so that the neck 24 of the bottle 28 forms an interference fit with the curved portion 86 of an inwardly directing portion 88, while the open end of handle 32 extends over but does not engage the portion 88. It should be noted that in this instance the portion 88 can be made integrally planar with the top surface of the top wall of the pocket; or can be made identical to the flange 42.

As shown in FIG. 11, the portion 88 can be comprised simply of the curved portion 43 and a linearly tapered portion 90. The, operation and advantages of the interference fit between the neck 24 of the bottle 18 and the curved portion 43 of the inwardly directing portion 88 are the same as those previously described with reference to the flange 42 shown in FIGS. 1 to 6.

In the embodiment shown in FIG. 12, the cosmetic product 12 can be completely enclosed between the combination of the pocket 16 and the panel 14, wherein the panel 14 still has the hole 15 therein, which hole is aligned with the cosmetic product 12. In this instance the flange 42 having the constricted curved section 43 can be internally formed within the pocket 16 so as to form an interference fit with the cosmetic product l2.

It thus will be seen that there have been provided cosmetic display packages whichachieve the several objects of the invention, and which are well adapted to meet the conditions of practical use.

As various possible embodiments might be made of the present invention, and as various changes might be made in the embodiments above set forth, it is to be understood that all matter herein described or shown in the accompanying drawings is to be interpreted as illustrative and not in a limiting sense.

Having now described the invention, there is claimed as new and is desired to be secured by Letters Patent:

1. A display package for cosmetics, said package including a cosmetic product comprised of two parts, said cosmetic product first part including a cosmetic applicator having a handle which can be gripped by an individual, said cosmetic product second part having a hollow interior for receiving a portion of the first of said cosmetic product parts, said cosmetic product second part having an open end viawhich access to said hollow interior is obtained, the applicator of said cosmetic product first part being receivable through the open end into the hollow interior of said cosmetic product second part so as to sheath the applicator with the handle outside the cosmetic product second part, cooperating locking means located on said cosmetic product first part and said cosmetic product second part for selectively securing said parts together when said applicator is sheathed in the hollow interior of said cosmetic 10 product second part, a flat panel, a pocket, said pocket including a front wall, side walls, a bottom wall, a top wall and an open back, said pocket being positioned with its open back against the panel so that the panel closes the back of the pocket, means securing said pocket to said panel in the foregoing position, said pocket top wall having an opening that extends from the rear of said top wall towards the front thereof, said opening being constricted and forming an interference fit with said cosmetic product first part to prevent the cosmetic product from rotating during shipment, handling and inspection by a prospective customer and said cosmetic product second part being sufficiently large in cross section so that said cosmetic product second part cannot be pulled from said pocket through said opening.

2. A display package for cosmetics according to claim 1 wherein said cosmetic product second part is completely enclosed by said pocket and said panel.

3. A display package for cosmetics according to claim 1 wherein said opening tapered toward the bottom wall of said pocket.

4. A display package for cosmetics according to claim 1 in which the cosmetic product is a nail lacquer, said cosmetic product second part being a bottle with a neck joined to the bottle by a shoulder, a liquid nail lacquer contained within the bottle, and -said cosmetic product first part applicator being a brush applicator. 

1. A display package for cosmetics, said package including a cosmetic product comprised of two parts, said cosmetic product first part including a cosmetic applicator having a handle which can be gripped by an individual, said cosmetic product second part having a hollow interior for receiving a portion of the first of said cosmetic product parts, said cosmetic product second part having an open end via which access to said hollow interior is obtained, the applicator of said cosmetic product first part being receivable through the open end into the hollow interior of said cosmetic product second part so as to sheath the applicator with the handle outside the cosmetic product second part, cooperating locking means located on said cosmetic product first part and said cosmetic product second part for selectively securing said parts together when said applicator is sheathed in the hollow interior of said cosmetic product second part, a flat panel, a pocket, said pocket including a front wall, side walls, a bottom wall, a top wall and an open back, said pocket being positioned with its open back against the panel so that the panel closes the back of the pocket, means securing said pocket to said panel in the foregoing position, said pocket top wall having an opening that extends from the rear of said top wall towards the front thereof, said opening being constricted and forming an interference fit with said cosmetic product first part to prevent the cosmetic product from rotating during shipment, handling and inspection by a prospective customer and said cosmetic product second part being sufficiently large in cross section so that said cosmetic product second part cannot be pulled from said pocket through said opening.
 2. A display package for cosmetics according to claim 1 wherein said cosmetic product second part is completely enclosed by said pocket and said panel.
 3. A display package for cosmetics according to claim 1 wherein said opening tapered toward the bottom wall of said pocket.
 4. A display package for cosmetics according to claim 1 in which the cosmetic product is a nail lacquer, said cosmetic produCt second part being a bottle with a neck joined to the bottle by a shoulder, a liquid nail lacquer contained within the bottle, and said cosmetic product first part applicator being a brush applicator. 